
“Too many companies fail because of bad strategic problem solving. This book is full of frameworks and tips to help you avoid that fate.”
“Strategy is problem solving - an important, subtle and pervasive skill for which business practitioners receive little formal training. Cracked It! provides a valuable and practical guide to the art, from framing the problem through to communicating and selling the solution, which should be invaluable to practitioners and consultants”
“Written by a trio of leading experts on strategy who draw on decades of rigorous academic research and consulting experience, Cracked It! offers a crystal clear approach to frame and solve challenging strategic issues. A must-read for executives, consultants, and business school students."
“When dealing with a major business issue, every decision maker faces his own cognitive biases that can trip him up. Cracked it! provides practical, value-creating and proven insight to develop and sell sound solutions by overcoming these biases.”
Intuitive approaches to solving problems can end badly, especially when we rely on assumptions we don’t question (or even acknowledge), and jump to conclusions. Cracked It! explores five real-life cases that illustrate the primary pitfalls of assumption-based problem solving.
© Copyright 2018 by Bernard Garrette, Corey Phelps and Olivier Sibony. All Rights Reserved.